If you want to change the URL as it appears in search engine results, we recommend a 301 redirect via the server. This is the best way to ensure that both users and search engines are directed to the right page. The 301 status code means that a page has been permanently moved to a new location.
301 redirects are especially useful in the following circumstances:
- If the site has been moved to a new domain and you want to make the transition as smooth as possible.
A real example of 301 is when Expediten.se changes domain to search engine optimization.se
- Users access your site through various URLs. For example, if your homepage can be accessed in several different ways, such as http://example.com/home, http://home.example.com or http://www.example.com, it may be a good idea to choose one of the URLs as the desired destination URL and use 301 redirects to send traffic from other URLs to your desired URL. You can also use the Search Console to specify your desired domain.
- If you merge two websites and want to make sure that links to old URLs are redirected to the correct pages.
To perform a 301 redirect for websites whose host servers are running Apache, you must have access to the server's .htaccess file. (If you are not sure what you have access to or what software is being used on the server, you should check this with the web host.) For more information, see the Apache .htaccess Tutorial and the Apache URL Rewriting Guide. If the site's host server runs other software, you should contact the host and find out more.
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