Google Ads kurs på distans - Både för nybörjare & avancerade

google ads

Google Ads ads are now called Google Ads

Google Ads is the perfect marketing channel for you who want to quickly reach out with your ads to your potential customers. You decide for yourself who you want to be seen, when you want to be seen and how much you are willing to pay each time someone clicks on your site.

Whether you want to get more visitors to your site, increase your sales or get more calls, Google advertising is optimal for you. With Google Ads, you can be seen every time someone searches for your products or services. With over 50 million searches daily in Sweden alone, you can reach your customers as soon as they are looking for your services or products.

This is how much the 99 most expensive keywords on Google Adwords in Sweden cost

Competitor analysis of Google ads

Before you decide to start advertising on Google Ads, it is important to analyze your competitors.

Ask these questions:

  • Is it possible to see a competitor's budget for Google Ads?
  • Is it possible to see a competitor's keywords for Google Ads?
  • Is it possible to see a competitor's Titles for Google Ads?
  • Is it possible to see a competitor's descriptions for Google Ads?
  • Is it possible to see a competitor's CPC cost for Google Ads?
  • Is it possible to see a competitor's position for Google Ads?
  • Is it possible to see a competitor's keyword search volume for Google Ads?

If you get answers to these questions, you have come a long way in your Google Ads strategy.

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How To Uncover PPC Ads Of Your Competitors

Google Ads Auctions

The first pages that come up after a Google search often have an ad next to them. They are there because of adwords. Adwords allows companies to appear first in the searches they are willing to buy the site at. Adwords works so that the keywords or phrases are promoted and the winners have to pay per click to the page they advertised.

Do not pay too much money

The problem here is that many people set up accounts on adwords without knowing exactly how it works. This often leads to companies missing out on the goal and paying too much money per click or getting too few clicks on their ad. Using Adwords will therefore be an expensive cost compared to what the company gets back. When buying ads, the company can choose which words / phrases the ad should be visible for. This is done by using matches.

Keyword matching

There are different types of matches, two examples are broad matches and phrase matches. Broad matches are visible as soon as a keyword is used, while phrase matching is narrower and is used for specific keywords or phrases.

Both broad match and phrase matching can be limited by using negative matches that prevent your ad from showing on certain searches. This is used when the advertising company does not want to be associated with or that is irrelevant to the company. The last form of matching is exact matching that is only displayed when the search exactly matches what has been specified in the search.

Match what is offered in the ad

When setting up Google adwords, it is recommended that restrictions be set up so that the searches made match what is offered in the ad. Companies can also keep track of the expenses incurred in adwords and prevent unnecessary expenses. When buying ads with adwords, it is important to note that there may be competition for the keywords being searched. The competition means that the price per click can increase if many companies prioritize ending up at the top of the search results list. It is therefore recommended to use negative matches to prevent unnecessary clicks in order to optimize the effect of their investment in adwords.

Match target group

Another part of using adwords is something called "retargeting". This is done to reach specific or specific groups or target group packages. In addition, it is recommended to use dynamic search ads to make the ad appear more relevant.

Wikipedia information about Google Ads

Google Ads Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model. Google Ads is Alphabet Inc's main source of revenue, contributing US$134.8 billion in 2019.

Synonyms for advertisement

  • advertising, sales messages, sales offers; announcement, proclamation, announcement

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