Canonical url Canonical link
A canonical link is a tool used to specify a website's source address of a page. This is very important when building a website as this can help your website to appear more easily on the list of search results. Services like Google disapprove if there are many similar pages with different names. This can happen if different tools are used to create a website. The page can then have many different names, which means a lack of clarity regarding the content. This can lead to the page getting a lower search ranking. The purpose of canonical links is to unite and gather all these different pages under one name, which means that all links that are linked to the page lead to the same place, the same page.
The search engines are structured so that websites that are unique get a higher search ranking. Websites with similar materials generally get a longer search ranking. It is therefore important to ensure that there are as few copies of a website as possible. You also get more control over the page as it is unique as the number of similar pages becomes less to keep track of.
So how do you do this?
Example; You want to name your website www.sökmotoroptimeringen.se and with a canonical link it is placed in the head of the HTML code with a link tag. It is written according to <link rel = ”canonical” href = ”https: //www.sökmotoroptimeringen.se” />. You do this for all sides you want to make canonical.
Creating a canonical link to all the pages you want to rank high in a search ranking is wise. It also becomes clearer to Google and other search engines that there are no more copies of the intended pages. A canonical link can also be used if there is a risk that someone else has created a website similar to yours.