How to optimize the site for certain keywords?
A company is wise to use keyword analysis to increase digital visibility and be able to assert itself against competitors.
You want to optimize the website for certain keywords. It is about reaching as high as possible on the search results page. When doing keyword analysis and want to set up a keyword strategy, there are a variety of factors to consider. We will analyze your company below and examine its target group and competitors.
What makes your business unique?
First and foremost is to find out what can be special and distinctive for your particular company. You need to have a clear picture of the company's task / role and describe in detail what it has to offer. This then forms the basis for which keywords to invest in. It is important to put your finger on something that makes the company stand out. The company must have something unique or be the best at something to end up high on the ranking list. If your company maintains the same or lower level compared to the competition, how will people find you? If you want the company to be visible and end up in a good position in Google and other search engines, you need to be the best search result. To achieve this, you work with SEO (Search Engine Optimization) which can be translated with search engine optimization.
Find out the appropriate keywords!
It is definitely worth investigating which keywords may be the most functional and relevant for your particular business. Look at your business as a whole and think about the following:
· What does the company have to offer?
· What is the company's commitment?
· What are the company's main values and strengths?
· Does the company have any features?
· Is the company at the forefront in any area?
Try to identify a number of things or areas around which you can set up a keyword strategy. Your business does not necessarily have to be better at everything compared to the competition. Especially for smaller companies, it is important to find some added value in their business that the larger company has not thought of or chosen to highlight or do. Try to come up with as many things as possible!
Who is the target group?
Now it's time to take a closer look at your target audience. In order for your potential customers to have a chance to find you, your digital visibility needs to be optimized. Search engine optimization is used for this purpose. What words might your customers use to find the information they are looking for?
Therefore, it is important to choose the most appropriate keywords or phrase phrases. You should always choose your keywords from the target audience's perspective. Be observant that each company or organization has its own internal vocabulary that often does not match the language used by its customers or surroundings.
We can look at an example: If the company Clean AB works with environmental improvements and also calls it so internally, the keyword environmental improvement on closer analysis of traffic data can still prove to be stupid because people who want to find the company much more often look for the keyword remediation instead. Then it will be more optimal to invest in remediation as a keyword!
You can find out which words and phrases are most common and common by going to Google Trends.
Who are your competitors?
When developing a strategy for proper keyword analysis, it is important to know who your competitors are. Unfortunately, it happens all too often that web pages are optimized for terms or keywords that have zero chance of getting a good placement. You have to carefully find out and examine who the competitors are!
You can, of course, do a traditional large-scale investigation of your competitors and thus obtain valuable information. However, there is a simple approach if you want to get an idea of how your company performs in the competition in terms of search engine optimization. Just go to Google's search results and fill in some relevant search terms to see which three companies first appear and how your company's website ranks in relation to these. Then it is relatively easy to investigate who and how big these top-ranked companies are and whether your company would fit in this class.
NOTE! You can not blindly rely on the search results because Google adapts them to your personal search history, which means that your site will rank higher for you than for others who do the same search. You can get around this by searching in incognito mode, although even in this case there is still a local search component. If this is a problem for you, you may want to consider using a VPN (virtual private network) to hide / protect your site.
Expand your strategy gradually!
Large sites can get good rankings based on the most common keywords or terms. The same goes for smaller websites in a very specific area. Of course, it is also easier to end up at the top of the list if you write in a language that is not spoken all over the world.
For most smaller websites that use English, however, it is recommended to start with a large set of "long-tailed keywords", which are very short search phrases instead of just single keywords; these have less traffic online but are in return easier to get a good ranking on. After that, you can gradually work your way up higher in the ranking. Once your business has gained primary recognition online in terms of search engine optimization, you can continue to optimize for more general keywords and thus climb even higher.
Keyword analysis & how to find relevant traffic to your business
Synonyms for analysis
- thorough investigation, investigation, investigation, investigation, evaluation
- dissolution, decomposition, determination of constituents