What is a landing page? | Do you need a landing page?

What is a landing page? | Do you need a landing page?

Landing page Search engine optimization

A landing page gives you more leads

In digital marketing, a landing page is a standalone web page created specifically for marketing or advertising campaigns. This is where a visitor "lands" when they click on a Google AdWords ad or similar. Landing pages are designed with a single focused target - known as a Call to Action (CTA).

What is a landing page?

The landing page is usually designed in a way that will encourage the visitor to fill out a form, make a purchase or register.

When do you need a landing page?

When companies run targeted advertising campaigns through google, e-mail or social media, traffic is created to the website. To convert visitors into buyers, you create a landing page where the traffic from the advertising ends up and where the visitor is encouraged to fill out a form or to pick up the phone and make a call.

Landing pages make it easier for the visitor

Landing pages make it much easier for you to persuade visitors to take action. This is because you give them limited, but extremely relevant and sought after options to choose from. The term "less is more" prevents visitors from feeling overwhelmed with options and gives them a simple answer to their question or solution to their problem.

Here is an example landing page SEO Stockholm

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Landing pages - What they are, how to create them and why you should do it now.

Synonyms for landa

  • take ground, go down, end up
  • add, call at port; bring ashore, unload; land an order take home an order

Wikipedia information about Landing_page

Landing page In online marketing, a landing page, sometimes known as a "lead capture page", "static page", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result , marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site. Landing pages are often linked to social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.