Long keywords are longer and more specific keyword phrases that visitors usually use when searching for something online. They are a bit counterintuitive, at first, but they can be very valuable if you know how to use them.
Take this example: If you are a company that sells websites, chances are your site will never appear at the top of an organic search for "website" because there is too much competition (this is especially true if you are a small company or newly started). But if you focus on those who want to buy a website by entering the keyword "buy" and then enter your product "website" and finally more specifically state where you sell websites, for example Stockholm then you get the search phrase: Buy website Stockholm
Managing long keywords is simply about creating better communication between your company and the customers who are already out and actively looking for what you provide.
Of course, you will draw less traffic with a long keyword (Buy website Stockholm) than you would with a broader keyword (website), but the traffic you target will be better: more focused, more engaged and in demand for your services.
Less competition = Lower costs
Long keywords are valuable to companies that want their content to rank in organic Google searches, but they are potentially even more valuable to advertisers running paid search marketing campaigns.
Synonyms for keywords
- slogans, keywords, subject words, search