Navigering - Expediten

Navigation

Good website navigation

With good website navigation, it is easier for your visitors to find what they are looking for and it also makes it easier for search engines to index the website. The result is a higher conversion and that your website becomes more visible in search engines.

But how do you do that?

What is website navigation?

Website navigation, also called internal link architecture, are the links that link the various pages on your website. The main purpose of website navigation is to help your visitors find what they are looking for on your website.

Your website navigation is also used by search engines to find and index new pages. The links help the search engine to understand the relationship between the pages and to understand the content and context of the landing page.

What you need to remember when it comes to website navigation is that the user always comes first. Always start by making a website navigation that is easy to navigate and makes the user happy. Then you can start optimizing it for search engines, but without ruining the user experience.

Website navigation & content hierarchies

If you search for a specific page in a book, you can easily find it by reading the table of contents or indexes. In a grocery store, the aisles are marked with different categories and subcategories of groceries. Both of these ways will help you navigate a lot of content effectively.

To make it easier to find content, you use content hierarchies. This involves dividing a large amount of content into a few broad categories and then dividing the content of each category into narrower groupings. This gives different hierarchical levels. Through content hierarchies, you can organize the pages on your website so that they are easy to find for both users and search engines and to get a better rank for general keywords.

Use JavaScript for website navigation

Sometimes JavaScript is used to write websites and links, which can be a problem as search engines have difficulty finding internal links created in JavaScript.

In recent years, Google has become better at reading JavaScript, but despite this, it is unclear whether the results are consistent or not. At the same time, other search engines have no ability to read JavaScript. This means that if you have an internal link written in JavaScript, it can, when the search engines analyze your content, be completely invisible.

There are therefore two camps regarding the use of JavaScript where one side believes that one should completely avoid using JavaScript while the other side claims that JavaScript is essential for the user experience.

Links that show and hide content on the page

You can hide and display certain content on a page without changing which page you are on using JavaScript. When you use this, it means that all content has already been loaded on the page.

Even if a certain part of the content is hidden, the search engine can still analyze it. However, this only works if a small amount of content is hidden. If the entire page changes while the URL is still the same, it can be problematic. This is because it is difficult for the search engine to find out what the page is about if there is a lot of hidden content that extends over several topics. It is better that different topics have their own pages on the site.

Search engine friendly navigation menus

Wikipedia information about Navigation

Navigation Navigation or navigation - from the Latin navis, "ship" - is the art of navigating, that is, when driving a vehicle to be able to determine position, course and speed and plan its route.