Good website navigation
With good website navigation, it is easier for your visitors to find what they are looking for and it also makes it easier for search engines to index the website. The result is a higher conversion and that your website becomes more visible in search engines.
But how do you do that?
What is website navigation?
Website navigation, also called internal link architecture, are the links that link the various pages on your website. The main purpose of website navigation is to help your visitors find what they are looking for on your website.
Your website navigation is also used by search engines to find and index new pages. The links help the search engine to understand the relationship between the pages and to understand the content and context of the landing page.
What you need to remember when it comes to website navigation is that the user always comes first. Always start by making a website navigation that is easy to navigate and makes the user happy. Then you can start optimizing it for search engines, but without ruining the user experience.
Website navigation & content hierarchies
If you search for a specific page in a book, you can easily find it by reading the table of contents or indexes. In a grocery store, the aisles are marked with different categories and subcategories of groceries. Both of these ways will help you navigate a lot of content effectively.
To make it easier to find content, you use content hierarchies. This involves dividing a large amount of content into a few broad categories and then dividing the content of each category into narrower groupings. This gives different hierarchical levels. Through content hierarchies, you can organize the pages on your website so that they are easy to find for both users and search engines and to get a better rank for general keywords.
Links that show and hide content on the page
Even if a certain part of the content is hidden, the search engine can still analyze it. However, this only works if a small amount of content is hidden. If the entire page changes while the URL is still the same, it can be problematic. This is because it is difficult for the search engine to find out what the page is about if there is a lot of hidden content that extends over several topics. It is better that different topics have their own pages on the site.