SEA or Search Engine Advertising (search engine advertising in Swedish)
In internet marketing, search advertising is a method of placing online ads on web pages that show results from search engine queries. Through the same search engine advertising services, ads can also be placed on web pages with other published content. Search ads are aimed at matching key search terms (called keywords) that are typed into search engines.
This targeting capability has made these ads attractive to search advertising. Consumers often use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The ability to present consumers with ads tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant.
For the online user, sponsored search ads offer highly relevant search results that are based on the consumer's own questions and are therefore considered less intrusive than banner ads or pop-up ads. Consequently, sponsored search advertising has become an important element for online users and information-seeking experiences on the web. Search advertising is an alternative to SEO and SEM.
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